Scientists are smart, but sometimes too smart. With our target being mothers, we invited a mom into our commercial to help decipher the scientific jargon as a parody on the current market. Shot in L.A. with David Gray of Station Films. http://www.stationfilm.com/david_gray.html
After recently undergoing a rebrand, Free to Breathe needed a way to reintroduce their event series and their brand to the world. The challenge was tapping into the emotional piece while communicating their wide array of events, from walkathons to yogathons.
Sometimes creativity is more than a print ad or that really big idea. The creative realm is vast and many times it’s the thinking that equates the creativity. With LSB’s new website, the interactive team and I took on the project knowing we wanted to create something flexible, modular, and easily manageable. Responsive design was the easy choice moving forward with the project. But of course, like any good creative team, we questioned a lot of the current responsive design we were seeing out there. The biggest problem we were seeing was the lack of control the website had as users resized their browsers. Without setting parameters and what we’re calling “snap points,” you begin to lose control of the design, and it allows for alignment and overlap issues with content. Our solution was a four column grid. At a certain pixel width columns fall off or organize from top to bottom accommodating for all browsing devices, desktop, tablets, phones ect. In the past, lots of devices meant lots of website variations. Now, lots of devices just means a flexible website.